How to get the best out of SEO consulting
With more SEO companies than ever before, getting better rankings in a rising search engine can be a challenge. Especially since SEO guides and the relevant techniques in those guides make up less than 10% of each SEO company’s workload.
While it’s easy to dismiss SEO advising as a waste of time for so-called startup businesses, the truth is that during your “searchery campaign” you can actually make or break your business’s success, and the best SEO firms are just as adamant about building a successful long-term SEO campaign as they are about improving your website’s ranking results.
It’s worth the effort. With 22 search engines competing for a piece of the action today, SEO is as competitive as ever, and the best searches make more money than ever.
Here are 5 key reasons why even a small business should consider hiring a SEO firm.
1. SEO is an investment, but if you ignore it your return is as low as a quarter of a percent
You’ll spend a lot of money on SEO consulting services, and in return, you’ll be putting up a bit of a fight.
But you’ll be putting up a real fight if you know how to overcome your opponents, and understand what gets your business into the top position of the search results, and what’s keeping you there.
If you don’t understand why people get to the top of the search results, you can’t really improve your site’s ranking.
If you can’t figure out why your site is struggling to reach the highest ranking positions, you can’t reasonably expect the most common mistakes your competitors make to be avoided.
Or, if you can’t identify your competition’s mistakes, you’ll probably never know how to outcompete them.
2. Any SEO campaign is a new business plan
Even if you aren’t a Google engineer, you need to think like one. This means keeping your sights squarely on goals.
In case you haven’t realized it already, the mission for any business looking to make it big is to connect with as many potential customers as possible.
By that standard, adding a few more people to your team will likely pay for itself.
If you hire a nice SEO firm to do everything for you, the internal company budget will be enough to reach your goal.
But if you simply rely on the company or the website to do your back end work, the company can simply cut corners.
And in the age of Google, that can be a waste of time, money, and resources that could otherwise be used in a better way.
3. Poor SEO and Google bots can take you out
After you’ve gotten a measure of traction and started making a profit, there will be folks out there who will try to knock you off.
They will employ bots to find anything, and anything can be turned into a search engine bait.
If your website has been built to offer tons of content, a significant percentage of the time it will be linked to what SEO researchers call what’s called an infinite source.
The concept of an infinite source is simple: your content can be captured from something else, which might or might not be there. So, your content can be found within the popular search engines.
Most people think that they are able to find content just through typing in the name of a site they use regularly, which just isn’t true.
If your competitors know you have valuable content, they’ll try to attach that to a website that looks like it can provide your content to your audience.
Then, once your content has been brought back to the top of the search results, those same competitors can take you out. This is a very real risk you need to be aware of when you’re starting out and before you build out your business.
4. SEO consulting can build the foundation for future business growth
If you hire a good SEO firm to do things you can’t do yourself, and hire that same company as your web developer, then you have the leg up you need to take on new business.
That’s because you’ve already put in the hours to build your brand’s brand image, which can be an attractive partner to whoever wants to advertise with you.
By hiring an SEO company to help out, you’ve also strengthened your Web designer’s ability to do the things you don’t want to do.
So, check out the 5 reasons to get more SEO consulting, and get to work today, building your brand’s brand image.
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