Designing for SEO and Mobile Sites
The modern Internet has created a paradigm shift in every level of human interaction, not just the way we consume content. Online, we all have roles to play, and as we continue to redefine the role of “personalities” on the web, there is plenty of opportunity for marketers and business owners to thrive in these shifting tides. In today’s marketplace, it’s been extremely clear that content now plays a prominent role in all areas of our lives. Whether you are searching for coupons, information, or inspiration, or just trying to find what you’re looking for online, search engines, social media platforms, mobile sites, email, and the various content curation platforms out there serve up data that will help you target the right consumers in the best way possible. In the most recent episode of Media Bistro's Business of Being Alive podcast, Rebecca Haas, CMO of Ellucian, spoke about brand-tailored search optimization for mobile sites and networks.
The mobile device revolution is upon us in a very big way. Today, people spend more than eight hours a day with their devices in hand and thousands of millions will have smart devices by 2019. As a result, businesses need to maintain business continuity in the mobile world, which is never more important than the day your brand or product doesn’t live to be seen again.
If companies can do this, they can potentially compete against companies with exponentially more resources and advantages of more polished websites and quicker downloads. Additionally, any way marketers can make more sense of how they will continuously be targeted to drive more traffic and activity, the better for all concerned.
Rebecca began the conversation by explaining just how challenging it can be to go head-to-head with search giants like Google or Bing when trying to create content, pull the apps to their smartphone, and send them across the Internet. “When you compare yourself to a massive tech giant, you really don’t have any other choices but to try to match them in a good way,” she stated. Ultimately, the goal is for companies to create authentic content and tie it to highly optimized and influential pages to guide users to their website.
In the process, Rebecca calls for businesses to make use of SEO and a strong mobile strategy as a strategic choice because it helps people to come into your site rather than away from it. In this way, you can pull more traffic to the site and build relationships instead of just taking traffic. “You can cultivate more relationship with the consumers through SEO and mobile media than you would if you were not creating that kind of content,” she stated. “And they can come to your site at a later date and be able to be immersed in the brand and experience the product in a different way because you did that in mobile first and considered other factors throughout the life cycle of the customer.”
Know more here how to design a web page for seo and mobile.